Telco Marketing Managers fuel their campaigns with Augura solutions based on prescriptive analytics insights

Use cases

End To End Focused

We are not worried about which is the best algorithm, but generating business benefits. Augura offers a Managed Service for Telco Marketing Managers designed to extract valuable and actionable insights from your data and translate these insights into real actions in your company to increase revenues.

Customer Care Optimizacion

Anticipate customer QoE,
increase customer satisfaction
and reduce cost of operation

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Churn Reduction

Reach your customers at risk
with the right retention offer
and reduce your churn

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ARPU Maximization

Reach your customers
with the right offer
and increase ARPU

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Process

How We Work

  • 01

    Business Understanding

    A team with long experience in different areas of telco companies will help you define business questions, understand your needs, and adapt general use cases to your particular company

  • 02

    Data Understanding

    We will identify the relevant data for each use case, extracting them from the telco OSS, BSS systems and external systems if needed, cleaning, reducing, and transforming the data to generate new variables and construct the final dataset

  • 03

    Extract Value

    A team of Data Scientist with extensive knowledge of telco business will be continuously reviewing and developing the mix of different analytical techniques and tools to find a model that extract useful insights from your data

  • 04

    Get The Money

    The results of the model, once validated, need to lead to an action in your processes and systems. For example, we can integrate with your marketing automation system to create a loyalty campaign for customers with high risk to churn

Why Augura

Focused On Marketing For Telcos

A team of Telco marketing specialists working closely with a team of data scientists, guarantees answering the specific telco questions, putting business needs always first

Quick Win Oriented. Lean Methodology

Following lean methodologies, we define a minimum viable product for each building block, implement it and measure, and modify them in short cycles to increase the Solution goals. And repeat this continuously.

Building Blocks: Reuse Simple Cases To Build Complex Cases

Decompose the solution into building blocks, reusable small pieces, which allows building more complex cases in the future, improve each building block independently and obtain better results.

Live Solutions

Each building block and solution are continuously reviewed and re-created with the new operator data and new variables identified, ....

IT Impact Minimized

Fits in systems stack without invasive effects. Data ingestion layer connects to data sources with no impact on their performance.

SaaS Or On Premise Models

Service is offered in the following delivery options: SaaS solution, On Premise solution or Hybrid SaaS-On Premise solution over OpenStack

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