Telco Marketing Campaigns Optimization based on prescriptive analytics


End To End Focused

Augura offers a Subscription Service for Telco Marketing Managers designed to extract valuable and actionable insights from your data and translate these insights into real actions in your campaigns.  

Customer Care Optimizacion

Anticipate customer QoE,
increase customer satisfaction
and reduce cost of operation

Read More

Churn Reduction

Reach your customers at risk
with the right retention offer
and reduce your churn

Read More

ARPU Maximization

Reach your customers
with the right offer
and increase ARPU

Read More

Why Augura

Focused On Marketing For Telcos

A team of Telco marketing specialists working closely with a team of data scientists, guarantees answering the specific telco questions, putting business needs always first

subscription model

Our fees are based on a subscription model: our commitment is based on generating real benefits for the operator

comprehensive telco data knowledge

Since 2002 working exclusively for telcos in B/OSS. Augura ingests data generated on IT, CSP network, social networks and customer side.

Quick Win Oriented. Lean Methodology

Following lean methodologies, we define a minimum viable product for each building block, implement it and measure, and modify them in short cycles to increase the Solution goals. And repeat this continuously.

Building Blocks: Reuse Simple Cases To Build Complex Cases

Decompose the solution into building blocks, reusable small pieces, which allows building more complex cases in the future, improve each building block independently and obtain better results.

Live Solutions

Each building block and solution are continuously reviewed and re-created with the new operator data and new variables identified, ....


How it Works

  • Inbound

    Integration Layer

    Augura’s integration layer can acquire data directly from different sources: file, database, WS, Hadoop, NoSQL…


    Integration Layer

    BI reports

    B/OS Data



    External &

    Social data

  • Security &

    privacy module

    In telecom systems there are relevant customer information that need to be preserved, but not all methods of anonymization keep statistical relevant information, so, if CSP haven’t anonymization platform, Augura can deliver this function.



  • Data


    Support for different types of data ingestion (schedule, push, pull, sync). Real time capture possibilities.





    Data preparation includes data cleaning, new variables generation and merge to generate the final dataset for each building block



    Machine Learning

    Analytics Core

    Augura will find the best algorithm to fit the requirements of each building block, depending on the issue we need to resolve and the outputs we are looking for. For instance, with some algorithms you have better precision rates but worse output information.



  • GUI Results

    From the fully customized user interface, the operation of each use case and each building block can be monitored at all times. More interesting business metrics can be added. You can also follow the metrics of the analytical models of each building block to verify that the prediction improves in each iteration.




    Integration Layer

    Augura’s integration layer can integrate directly to CSP systems & process to make automatic actions (CRM, Datawarehouse, Marketing Automation, Marketing Campaign…)


    Integration Layer

    CRM 360º Customer View

    Marketing Automation

    B/OSS System

    External & Social

How we work

  • 01

    Business Understanding

    A team with long experience in different areas of telco companies will help you define business questions, understand your needs, and adapt general use cases to your particular company

  • 02

    Data Understanding

    We will identify the relevant data for each use case, extracting them from the telco OSS, BSS systems and external systems if needed, cleaning, reducing, and transforming the data to generate new variables and construct the final dataset

  • 03

    Extract Value

    A team of Data Scientist with extensive knowledge of telco business will be continuously reviewing and developing the mix of different analytical techniques and tools to find a model that extract useful insights from your data

  • 04

    Get The Money

    The results of the model, once validated, need to lead to an action in your processes and systems. For example, we can integrate with your marketing automation system to create a loyalty campaign for customers with high risk to churn


Contact Us