Blog

Outstanding participation of Optare Solutions in TDA Europe

On 31st and 1st of November we had the opportunity to exhibit at Telco Data Analytics & AI Europe, a specific event for operators and partners to share their latest experiences and innovations in a field as important today as data analytics and Artificial Intelligence (AI). We were able to introduce Augura (our solutions for telco […]

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Analytics in tv: Netflix, HBO… vs. Telcos: fight!

Netflix has reached  130M subscribers worldwide with its SVoD service. Undoubtedly the use of analytics has been decisive in its success. The recommendation service, production based on  predictive analytics, content purchasing based on analytics… Operators have been slow to understand and implement analytic systems in their operations. In addition, the TV service in Europe among […]

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How can you optimize QoE with Augura?

  In previous entries we explained the importance of QoE (Quality of Experience), how it is measured and the benefits of measuring it. With Augura QoE Optimization  not only can we measure Quality of Experience, but we can also optimize it. We can integrate the solution with internal systems to execute automatic actions, extract useful information […]

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Benefits of Quality of Experience Measurement

what are the benefits of measuring QoE?

In the past entry we introduced the importance of measuring QoE, since it’s the most important KPI for the customers. In this post we will detail the main benefits for the operator. CSPs are at a complicated stage: on the one hand, services consumption is increasing immensely, but revenues are not increasing at the same […]

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why we should worry about QoE instead of other KPIs?

Most Operators are measuring network parameters with probes to monitor and optimize the Quality of the Services. There are a lot of solutions in the market to measure and optimize this QoS. However, maybe this approach is not the best one to detect the Quality our Customers are perceiving. Quality of Experience measurement is the […]

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Implementing Big Data Analytics In A Telco Marketing Department

Implementing Big Data Analytics In A Telco Marketing Department: 7+1 Steps To Help You Suceed A Big Data Analytics project in a Telco marketing department is a complex task. It has enormous benefits potential but also a high chance of not obtaining the promised ROI, dedicating a lot of resources to the collection and integration […]

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Big Data Analytics For Marketing In Telecommunications: It Is All About Business

Most Big Data Analytics Projects In Telecommunications Companies Are Not Obtaining The Promised ROI. Is Big Data Analytics Another Hype? How Actionable Insights Must Be Deployed To Extract Value? All telecommunication operators are aware of the value of the information that lies in the huge amount of data they obtain from their clients. Analytics is […]

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The Hidden Value In Data Which Every Marketing Manager Would Want To Know

Only 15% Of TELCOs Acknowledge Having Found “Actionable Insights” In Their Data Since 200 there has been a change in the telecommunications sector. Tough competition has led to a significant reduction in ARPU, particularly in Europe. Moreover with the entry of OTT players, companies which emerged from under the umbrella of technical revolution, data- driven […]

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